Company News

Lancôme Introduces New Lipstick

Taps Zendaya as ambassadress.

Author Image

By: Charlie Sternberg

Associate Editor

L’Absolu Rouge Ruby Cream is Lancôme’s newest addition to their iconic L’Absolu lipstick franchise. This ultra-pigmented formula allows for higher, longer-lasting wear (up to six hours) with a satin luminous finish. Made with ProXylane, a Lancôme patented molecule to moisturize and replenish lips, and Rose Flower Extract, known to sooth and soften, the formula contains 25% more pigment than L’Absolu Rouge due to dry pigmentary pastes that provide longer lasting pigmentation. An exclusive blend o...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters